Better

Welcome home, everyone

Owning a home is amazing. Better wants to make buying and refinancing one amazing, too. Whether you’re a seasoned real estate veteran. Or it’s your very first time. Whether you just need a mortgage. Or you also need help with things like insurance and taking out cash for a renovation.

Building on a successful transactional experience, we created a vision for a well-rounded homeownership company with a differentiated brand. And we did this while designing a streamlined customer journey delivering near-term growth.

‍

We created a brand identity inspired by homes. The ts in the Better wordmark connect to form the roof of a house. Shapes and patterns play on roofs, doors, and windows. Compositions evoke the Bauhaus. Photography celebrates lived-in homes and people of all kinds.

Confident headlines clearly communicate value. We say what we think, call out things that need fixing, and celebrate the feeling of owning a home.

The experience is designed to make choices simpler, crunching the numbers and explaining clearly.

‍

‍

We used storyboards to envision an experience that integrates all the moving parts of homeownership into a single home for the home.

A cohesive design system links everything together with visuals, copy, and code. Handoffs between in-person interactions and digital product experiences are designed to be seamless.

Flows are streamlined to save customers time, with fewer, personalized questions, tap-and-go interactions, and smart tech integrations.

‍