Blue Apron

Better living through better food

Blue Apron helps home chefs cook incredible meals. In 2019, Blue Apron was named one of the most influential products of the last decade by Consumer Reports.

At Blue Apron, we shifted the digital experience from one that was focused on subscription mechanics, to one that seduced with the visceral appeal of food. We reworked the core delivery management experience with a focus on showing more meals and reducing clicks. We used brand partnerships with Airbnb, Chrissy Teigen, Bob’s Burgers, and others, to not only attract new customers, but to create excitement with existing customers as well.