Modern Age

Age fearlessly

Modern Age is the first longevity-focused health clinic designed to proactively slow down aging, both inside and out.

Two years after launch, Modern Age’s online and offline experiences had drifted apart. Incremental iteration had left the digital experience cluttered, lacking clarity, and without emotional resonance.

We worked with Modern Age to refresh their digital design language and bring the best parts of their studios online, for a cohesive brand experience inspired by new product and customer insights.

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We used nature as a metaphor for growth and aging, and flowers to infuse vibrant color into the experience. Still lives set the brand mood. Macro textures convey treatments. Iconography is inspired by classical sculpture. Roman numerals evoke timelessness. The voice is upbeat and expert.

We defined both the long-term vision and near-term implementation of the refreshed identity, cleverly combining stock assets with owned assets for a distinct look.

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Based on landing page performance data, we oriented the homepage primarily towards consideration, while using conversion best practices. We established the brand feeling with a video, again composed with stock assets. We re-architected the page to position the Aging Assessment both as the primary way into the experience, and as a way to explain Modern Age overall.

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