SOL

Clearing the way to mental clarity

Asking for help is the first step to feeling better. And don’t they say the first step is always the hardest? So why don’t the next steps seem any easier?

Sol matches you with a mental health partner who works with you toward your goals. Who gives you the tools and perspectives you need to make progress. And, most importantly: who’s genuinely caring, engaged, and invested in your wellness.

When The Collective approached Weaverly, they were on the cusp of scaling into more markets by acquiring local mental health practices. We built them a new, unified brand that stands out, drives growth, and is loved by patients and clinicians alike.

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Inspired by customer insights, we shifted The Collective’s brand strategy from offering a multidisciplinary team of mental health professionals, to focusing on creating clarity in a cluttered and confusing mental health process.

Color, type, and layouts work together to create a brand personality that is light, warm, and calm.

Simple messaging breaks through chaotic thoughts.

Expressive type visualizes concepts in a distinctive, flexible, and scalable way.

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Offices are comfortable, airy, and private. Furniture takes inspiration from wabi-sabi, an aesthetic centered on the acceptance of imperfection.

Virtual visits are as considered as in-person. We send our patients calming tea and a special mug so they can disconnect from their day and create a lightweight ritual.

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